Electronic Banking Services and Their Impact on Enhancing the Competitive Advantage of Libyan Banks from the Perspective of Bank Employees

An Empirical Study on a bank (Al Jumhoria – Al Andale’s –Al Yaqeen) In Zliten

Abstract

The study Aimed to shed light on the impact of electronic banking services in enhancing the competitive advantage of Libyan banks with the standard of time, where the descriptive analytical approach that includes the use of the analytical field method to collect initial data through a questionnaire prepared and designed specifically for this purpose and analysis statistically using the statistical analysis program known in short (SPSS) to reach the desired results from this study, so that then distributed (75) A questionnaire on a random sample of bank employees operating in the city of Zlatan, (56) questionnaires were retrieved from the analysis (51) questionnaires, and the study continued for a set of results, the most important SMS (SMS) is effective in a way that guarantees the customer to communicate with the bank comfortably that allows him to see the movement of his account permanently in exchange for a symbolic service commission, whenever this contributes to enhancing the competitive advantage of the time standard by completing the financial transactions with the required speed and addressing any problem facing the customer when using it for electronic banking service at a fast time. It recommended a set of recommendations, including the continuous development of banking applications through smartphones because of its role in providing time and feeling comfortable and reassurance by customers of their various slides using this service