Determinants of saving behavior in Libyan commercial banks from the customers’ point of view

A field study on the clients of North African Zliten Bank

Abstract

This study aimed to find out the determinants or reasons for the decline in customers’ saving behavior, i.e. the lack of depositing money (deposits) in commercial banks, and because these reasons have an impact on customers’ savings awareness, we will try through this study to highlight the most important determinants that led to a decrease in customers’ savings awareness in commercial banks. Through the decline in banking services, electronic infrastructure, and the decline in the purchasing power of the dinar In Libya, customers’ income decreased. To achieve this, customers of the North African Bank, Zliten branch, were chosen as a population for the study, during the period between 2021-2022. The descriptive analytical approach was relied upon, and the study data was analyzed and its hypotheses were tested using the Statistical Package for the Social Sciences (SPSS). This study found that the low quality of banking services greatly affects the level of savings behavior among customers, as well as the weakness of the banking infrastructure (internet checks and banking systems) greatly affects the saving behavior of customers, and the decline in the value of the Libyan dinar (purchasing power) also affects behavior. Savings for them, and customers’ income also affects saving behavior, as recommended The management of commercial banks must develop their banking services in line with technological development and time requirements, and also pay attention to the banking infrastructure, carry out periodic maintenance of the bank’s facilities, and provide all the material and moral requirements to develop effective solutions to Internet outages and problems, stop the systems, and provide good alternatives in the event of an Internet outage. Systems and banks must grant money to customers through one of the investment banking methods in order to establish various projects to produce goods and provide services at reasonable prices to customers and provide job opportunities, which affects saving behavior.