Royal Propaganda and its Role in Strengthening the Legitimacy of Hatshepsut in Ancient Egypt 1507-1458 Bc

Abstract

This research explores the role of the royal propaganda followed by Queen Hatshepsut to enhance her legitimacy as Pharaoh during her reign (1507-1458 BC), and this will be done by focusing on the main axes on which Hatshepsut relied on her propaganda, namely: religious legitimacy, where she presented herself as a daughter of God Amun, which earned her the support of good priests and strong religious influences, and male symbolism, as it adopted male Pharaonic features such as wearing the beard and the Pharaonic crown; To challenge the stereotype of women in the position of governance, and architectural projects, where their huge projects, such as the Deir Al -Bahri Temple, have contributed to strengthening her image as a strong and capable ruling to achieve economic prosperity; And commercial trips, where Hatshepsut led commercial trips to the country of Pont, which strengthened its position as a ruling capable of bringing wealth and goods to Egypt, in addition to that, the research addresses the challenges faced by Hatshepsut from the military and religious elites, and Tuthmosis the third attempts to erase its legacy by distorting its pictures And remove its name from the inscriptions and temples.