دور الإعلان التنافسي في تسويق الخدمات الصحية دراسة ميدانية على (مستشفى الياسمين الخاص بزلتين)

Abstract

The study aimed to identify the role of competitive advertising in marketing health services of Al-Yasmine Hospital in the city of Zliten، and the problem of the study is that there is a low demand for health services provided by Al-Yasmine Hospital، and the study used personal interviews As a tool to collect information from the study sample، the results showed that there is a lack of interest in advertising media، as well as the hospital administration’s lack of development processes with regard to advertising material. As well as interest in developing the advertising material to suit the wishes of the target audience.