PERFORMANCE OF THE SOCIAL RESPONSIBILITY AND ITS BENEFITS ON THE MENTAL FIGURE OF THE ORGANIZATIONS

National Commercial Bank Misurata Branch, As a sample

Abstract

Social responsibility is essential for organizations aiming to enhance their position in the surrounding community; Given that studying and knowing the positive effects of responsibility and what it attaches to different organizations or institutions has become a matter of great importance in today's world. This study aims to shed light on the importance of social responsibility and the need to adhere to it and its role in the image and reputation of the organization among the masses of people in the National Commercial Bank, the Misurata branch, in addition to knowing the extent of commitment to it.The data were collected from a stratified sample consisting of a group of leading employees representing office managers and department heads at the National Commercial Bank, Misurata Branch, where (25) questionnaires were obtained for statistical analysis, which is the total number of this category that represents the research community, and it was analyzed using A test of moderate distribution in order to arrive at the study results.The study concluded to put some results. Among them: the presence of weakness in the interest in social responsibility inside and outside the organization under study, which reflects negatively on the weakness of interest in the mental image and its status. Through these results, the researcher presented a set of recommendations with the aim of paying attention to social responsibility, and the positive impact of this on the reputation and mental image of the organization.