Factors affecting service pricing policies in Libyan commercial banks

Abstract

   This study aimed to demonstrate the importance of pricing policies for banking services in Libyan commercial banks and the factors that must be taken into account when developing these policies, as well as identifying the determinants that hinder the ability of banks to determine their policies in pricing their services in the proper manner. The necessary and hypotheses were tested through the statistical program (spss), where the study tool was a questionnaire list distributed to the study sample members in both the central bank and the senior administrations of commercial banks operating in the city of Tripoli, and this study concluded that competition with other banks affects pricing policies, And in the way banks provide banking services, and until the intervention of the senior management weakens the influence of those with competencies and specialists on pricing decisions, and this study recommended the need for bank administrations to pay attention to the decision to pricing banking services because of its impact on the profitability of banks and their ability to survive, and thus the success of the banking sector as a whole.