The effectiveness of electronic advertising in promoting tourism services

A field study on the shadow of the fig company for travel and tourism in Zliten

Abstract

This study aimed to identify the effectiveness of electronic advertising in promoting tourism services by knowing the shortcomings represented in the application of modern methods of tourism services in electronic advertising, as this study sought to know the relationship between electronic advertising and tourism services for the tourism companies under study. In the study, personal interviews were used as a tool for collecting information from the study sample, as the results represented that there is a weakness in the tourism programs prepared on the international information network “Internet” in highlighting the tourist places and the various tourist aspects, and also the presence of shortcomings in providing information, especially in the field of Internet and communication services compared to speed Exchanging data and information at home and abroad between other companies, as it is noted that there is a weakness in the design of websites on the Internet.